Aloha Poke ignites cultural firestorm by demanding Hawaiians stop using ’aloha’ with ‘poke’
The Chicago-based poke chain has been accused of cultural appropriation, after it sent cease-and-desist letters to similarly named shops. In June, the chain opened a Third Ward location in Milwaukee to sell its Hawaiian-style raw-fish bowls. Hawaii residents have criticized a Chicago-based poke chain after it tried to stop other U.S. restaurants selling the trendy sushi bowls from using “aloha” in their business names, accusing the company of cultural appropriation. In May, lawyers for Aloha Poke Company, sent cease-and-desist letters to a native Hawaiian family business in Anchorage, Alaska, ordering it to stop using “aloha” or “aloha poke” in...
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