Salvation Army’s Red Kettle Campaign in a state of emergency
This time of year is critical to The Salvation Army’s fundraising, because 35% of the income for the year is raised in November and December. The Red Kettle goal for this Christmas is $4 million and current donations total $1,805,835. This Christmas season has been very challenging. “Heavy snow followed by debilitating cold to be followed by more heavy snow is causing us to fall behind. Our bell ringers just cannot risk being out in the severe cold. Kettle contributors are rushing past the kettle to reach the warmth inside the stores. There are only seven bell ringing days...
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