Rainbow Backlash: Target’s brand tarnished after pulling Pride Month products to appease hate groups
Target once distinguished itself as being boldly supportive of the LGBTQ+ community. Now that status is tarnished after it removed some products aimed at LGBTQ+ and relocated Pride Month displays to the back of stores in certain Southern locations in response to online complaints and in-store confrontations that it says threatened employees’ well-being. Target faces a second backlash from customers upset by the discount retailer’s reaction to aggressive, anti-LGBTQ+ activism, which has also been sweeping through Republican state legislatures. Civil rights groups chided the company for caving to anti-LGBTQ+ customers who tipped over displays and expressed outrage over gender-fluid...
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