Author: Insights

A Parasocial Effect: When online platforms create illusions of closeness and authenticity

In the age of digital connectivity, the world seems smaller and more accessible than ever. With a mere tap of a screen, anyone can peer into the daily lives of people across the globe, interact with celebrities in real-time, and find communities of like-minded strangers. As social media has become woven into the fabric of everyday human existence, it has blurred the lines between genuine friendship and something more elusive and deceptive, the parasocial relationship. While the digitally engineered bonds promise closeness, they often deliver a one-sided dependency that can lead to unforeseen social and psychological consequences. Social media...

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A Parasocial Effect: How entertainment industries foster one-sided devotion for profit

In the modern media landscape, it is no secret that fans can develop an intense level of emotional attachment to public figures, fictional characters, and digital idols. These attachments, often referred to as parasocial relationships, are essentially one-sided bonds where fans invest significant emotional energy into personalities who do not reciprocate that relationship in any concrete way. Yet, it is precisely this unbalanced dynamic that has proven not only lucrative but is also systematically cultivated within the entertainment industry. The phenomenon is perhaps most strikingly seen among Japanese Anime enthusiasts known as “Otaku,” K-pop’s most fervent admirers that also...

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McDonald’s McGreed: The tarnished Golden Arches faces consumer revolt amid backlash to price gouging

In a year marked by economic challenges, the world’s largest fast-food chain has found itself at the center of growing criticism. Despite claiming that inflationary pressures have forced price increases, the soaring profits that McDonald’s has enjoyed were driven by strategic price hikes. The apparent exploitation of inflation has led to an exodus of price-conscious consumers, many of whom are now turning to sit-down dining establishments and competitor fast-food chains for better value. THE INFLATION EXCUSE Inflation has undoubtedly been a significant issue worldwide in the aftermath of the COVID-19 pandemic and Russia’s unprovoked invasion of Ukraine, impacting everything...

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Jefferson and the Qur’an: Exploring the Islamic roots that built America’s transformative foundation

In a stately repository of the nation’s heritage, two volumes rest quietly among countless others. These books, housed in a prominent American library dating back to the country’s earliest years, speak to a complex and often overlooked facet of the nation’s founding era. The English translation of the Qur’an was once owned by an influential Founding Father. The other manuscript was authored by a Muslim scholar forcibly brought to North America as an enslaved individual. The manuscripts challenge the commonly told narrative of America’s religious liberty and progress. Taken together, the two surviving texts suggest that Islam’s influence in...

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Big Photo: Getty Images and Shutterstock merge in $3.7B deal to form a new visual content powerhouse

EDITOR’S NOTE: While the Milwaukee Independent has earned a respected reputation for its award-winning photojournalism over the past decade, practical necessities have still required the use of stock photography. As a disclosure, Milwaukee Independent is a subscriber to Shutterstock’s photo content and has licensed individual pictures from Getty Images over the years for event-specific editorial needs. Additionally, access to the photo library of the Associated Press is included as a member news service. In a merger expected to reshape the stock photography and visual content market, Getty Images is joining with Shutterstock to create a $3.7 billion powerhouse, combining...

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Day-One Pardons: Trump vows to free convicted January 6 rioters immediately after his Inauguration

President-elect Donald Trump announced plans to issue mass pardons for supporters convicted in connection with the January 6, 2021, attack on the U.S. Capitol, saying he intended to act on his first day back in the White House. Speaking in a wide-ranging interview on NBC’s “Meet the Press” with moderator Kristen Welker, Trump pledged to bring what he called “legal relief” to hundreds of incarcerated individuals whom he characterized as unfairly punished victims of a broken criminal justice system. “I’m going to be acting very quickly. First day,” Trump said, describing the prison conditions faced by many January 6...

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