A Parasocial Effect: When online platforms create illusions of closeness and authenticity
In the age of digital connectivity, the world seems smaller and more accessible than ever. With a mere tap of a screen, anyone can peer into the daily lives of people across the globe, interact with celebrities in real-time, and find communities of like-minded strangers. As social media has become woven into the fabric of everyday human existence, it has blurred the lines between genuine friendship and something more elusive and deceptive, the parasocial relationship. While the digitally engineered bonds promise closeness, they often deliver a one-sided dependency that can lead to unforeseen social and psychological consequences. Social media...
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