Images of the moment have already been splashed across the world’s front pages and papered many corners of the internet, former President Donald Trump with his ear bleeding and his right hand clenched in a fist above the Secret Service agents surrounding him after he was shot.
And now they are available on T-shirts for as little as $4 on China’s e-commerce platforms.
Over the weekend, Chinese retailers leaped into action on Taobao and JD.com, the country’s two biggest e-commerce platforms, to profit from the images after an assassination attempt on Trump at a rally on July 13.
“Make America Great Again,” read one T-shirt, according to screenshots that circulated online. “Shooting Makes Me Stronger,” read another.
The shirts used a variety of photos that captured the moment, including one of the most indelible made by Associated Press photographer Evan Vucci.
While people around the world may have recognized the power of the images, Chinese manufacturers are particularly well positioned to quickly jump on something trending and make it into a product. It is the world’s factory floor and its highly competitive domestic e-commerce industry means its small retailers are poised to exploit all sorts of consumer product trends.
By July 15, many of the T-shirts were no longer easily found, with a search for “Trump T-shirt” on JD showing no results and on Taobao showing other Trump T-shirts.
When asked, however, some shops were able to provide hidden links to the merchandise, and other shirts could be found by searching for a Chinese nickname for Trump for a time.
It was not clear why the shirts were hidden, but China’s domestic internet, which is largely isolated from the global internet, is controlled by an extensive censorship system that also monitors its online commerce sites. The use of the images could raise copyright concerns.
“The Associated Press is proud of Evan Vucci’s photo and recognizes its impact,” said Lauren Easton, AP’s vice president of corporate communications. “In addition, we reserve our rights to this powerful image.”
An AP journalist was able to order a shirt with an image of the moment for 61 yuan ($8), even though the original link said the shirt was no longer available. A customer service representative said it violated regulations, without elaborating, but then provided a link to order the shirt.
Another shop on Taobao offered five different T-shirts, all based on photos from the July 13 rally, when asked whether it had any showing Trump being shot at. They were selling for 34.9 yuan ($4).
For a time on July 15, searches that included “Trump Jianguo” turned up shops selling T-shirts with images from the rally — though that worked less well as the day went on.
Trump Jianguo began being used as a nickname on the Chinese internet when Trump was in office. Jianguo — which means “build a country” — was a popular patriotic name for men in the 1950s and 1960s when China’s Communist People’s Republic was young. The nickname is a jibe from people who felt some of Trump’s policies actually helped China, despite his sometimes fiery rhetoric.
Chinese entrepreneurs have long done brisk business on Trump’s name, as much of the candidate’s merchandise was made in the Chinese wholesale center Yiwu during the 2020 election.
It was also announced on July 16 that a company was now selling sneakers showing Evan Vucci’s photo of Trump, also without licensing from the Associated Press.
The white high tops are being sold as “FIGHT FIGHT FIGHT High-Tops” for $299 on a website run by CIC Ventures LLC, a company that Trump reported owning in his 2023 financial disclosure.
The company said the new shoes were limited edition with only a few thousand pairs available and are estimated to ship in September or October. It also said 10 pairs would be randomly autographed – presumably by Trump but without clarification.
“These limited edition high-tops, featuring Trump’s iconic image with his fist raised, honor his unwavering determination and bravery,” it said. “With only 5,000 pairs available, each one is a true collector’s item. Show your support and patriotic pride with these exclusive sneakers, capturing a defining moment in history.”
CIC Ventures is the same company that debuted “Never Surrender High-Tops,” shiny gold sneakers with an American flag detail on the back, for $399.
The sale is another sign that allies of the criminally convicted felon and former president intend to capitalize on how Trump reacted after the shooting at the rally in Butler, Pennsylvania.
