Black-owned family business aims to be catalyst of generational wealth for Milwaukee’s Black community

A Black-owned family trucking company that got its big break during to the COVID-19 pandemic continues to grow by focusing on creating generational wealth for Milwaukee’s Black community.

A&A Services and Transportation is a subcontractor working primarily for FedEx. The company has three separate routes running three Sprinter vans on a package pickup and delivery route in the West Allis area and two “line haul” routes with two semitrucks each carrying a double-trailer running from Illinois to the Milwaukee area.

“We see nothing but opportunity,” said Pastor W. Aaron Robbins Sr., who founded the company with his wife, Laci Coppins Robbins, last year. “We’re able to offer job sustainability for anyone,”

Robbins said his company would like to be able to take on more employees as the company expands, as a way to offer opportunities for people who may have struggled to find employment in other industries.

“Just because a person does not have a four-year degree doesn’t mean they’re not a quality person,” said Aaron Robbins.

The Robbins family knows a few things about entrepreneurship. In 2015, the couple started the Compel Family Life Center, a Pentecostal church which Aaron Robbins leads. Two years later, they founded Laci Robbins’ business, Robbins Nest Consulting, which offers organizational management, leadership and personal development training. As the family gathered around the Thanksgiving table in 2019, talk turned to starting another business.

“We also started talking about what’s resistant and recession-proof and we came to logistics, trucking,” said Coppins Robbins.

That was the beginning of A&A, and it was meant to be a family effort. The company was named for Aaron Robbins’ two oldest children, Ariana, 16, and A.J., 15.

“It’s great to see entrepreneurs like the Robbinses starting a business that helps get workers who may face barriers to employment off the sidelines,” said Missy Hughes, secretary and CEO of the Wisconsin Economic Development Corporation (WEDC). “This kind of innovative thinking is one of the keys to Wisconsin’s economic recovery from the COVID-19 pandemic.

As the Robbins began their business, they relied on help from Milwaukee’s Northwest Side Community Development Corporation (CDC). The Wisconsin Economic Development Corporation (WEDC) provided the Northwest Side CDC with a $500,000 Capacity Building Grant in 2019 to help build a revolving loan fund, and has also assisted the group with a $60,000 Entrepreneurship Support Grant this year.

“The Robbins family and A&A Services and Transportation is truly a success story for Milwaukee’s Northwest Side Community Development Corporation (CDC),” Hughes added. “WEDC was able to invest in the Northwest Side CDC, which has the people with the local knowledge and community relationships to help prospective business owners build their dreams. This is an example of how WEDC’s Capacity Building Grants work.”

In May 2020, the Robbins family incorporated A&A Transportation. Northwest Side CDC staff worked with the family as they developed a business plan and projections. As the couple began trying to win a contract from FedEx, the Northwest Side CDC offered a letter committing to financing A&A if the new business won a contract. The negotiations with FedEx took months, and in the end the new trucking company was not chosen.

But Northwest Side CDC Executive Director Willie Smith said he was still proud of the proposal they put forward, and the skills and capabilities they developed that would come in handy for future opportunities.

“The Robbinses did their homework on the transportation industry,” Smith said. “Within a very short time they spoke about the industry as if they had years of experience.“

As the holidays neared last year, the delivery industry was getting a peek at what the U.S. Postal Service called a “historic record of mail and package volume,” and A&A landed a second chance.

“They assessed their weak areas, worked to strengthen them and moved on to the next goal to reach their destination,” said Renata Bunger, the Northwest Side CDC’s business development director, who worked with the couple. “It does not intimidate them to go after new business ideas because they understand the financial benefits are not just personal enrichment but more jobs and higher quality of life in the African American community.”

The young company was offered a FedEx route in the West Allis area requiring three Sprinter vans. The fledgling business owners found themselves in a tough spot. To get the contract, the company had to have their vans secured and ready to go. But to get their financing from the Northwest Side CDC, the company had to have a contract.

“There’s a barrier of entry because of cash flow,” Laci Robbins said. “Not everybody is able to do that. If we weren’t able to take the money out of savings, we would have lost the contract.”

So the family took $10,000 from their savings account to lease the vans, get the contract, and then secure financing. On December 5, A&A’s vans hit the road.

“It was the best feeling to have our guys in the trucks,” Laci Robbins said. “It was about creating a legacy for our children and jobs for our community,” Laci Robbins said. “Everything’s a ministry for us.”

The Northwest Side CDC provided them with a $56,000 loan. Their experience highlights the challenges many entry-level entrepreneurs face, especially people of color. The Northwest Side CDC’s revolving loan fund, started with the WEDC grant funding, was designed to help businesses that might not be able to get traditional bank financing.

“The loan was critical to their securing the FedEx contract,” Bunger said. “There are few opportunities for a startup to secure a loan to win a large company contract.”

For the Robbins family, A&A is more than a business. Laci Robbins said she’s particularly proud of the diversity on her team. Her line haul driver is a Black woman, a rarity in the trucking business. According to the U.S. Census Bureau’s 2017 American Community Survey, just 6.9% of drivers/sales workers and truck drivers were woman and only 15% were Black.

“Trucking is very White,” said Laci Robbins, who told the story of when she and her driver — both Black women — went to the dealership to pick up the company’s semitruck. “They looked at us like, ‘What are you all doing here?’”

But she explained they were there to pick up their new truck and her driver was there to inspect it first. Laci Robbins said she remained hopeful that more people of color are able to get into the trucking business.

For the business to succeed, Aaron Robbins said the couple will need to develop a recruiting base in the community and devote resources to training so workers can continue to grow in their jobs, earn more and build financial security. Creating generational wealth is something Aaron Robbins often hears about, as an active member of Milwaukee’s Black community.

“The thing about that is people oftentimes need a model,” added Aaron Robbins. “Many times in the African American community, we’re told opportunity is available. But it’s not opportunity if I don’t have the resources.”