Airbnb continues to disrupt hotel markets in cities like Milwaukee with exponential growth
By Tarik Dogru, Assistant Professor of Hospitality Management, Florida State University Airbnb has grown exponentially since its founding in 2008 and is expected to soon go public in an initial public offering that would rank it among the world’s most valuable hotel companies. In fact, U.S. consumers spent more money on Airbnb last year than they did on Hilton and its subsidiaries, the second-biggest hotel chain in the world, which was founded a century ago. As an expert in hospitality management, I was curious to know precisely how all this growth has affected the hotel industry – and just...
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