Cinco de Mayo: How American beer companies cashed in on a minor Mexican holiday
By Kirby Farah, Lecturer of Anthropology, University of Southern California – Dornsife College of Letters, Arts and Sciences Contrary to popular belief, Cinco de Mayo does not mark Mexican Independence, which is celebrated on September 16. Instead, it is meant to commemorate the Battle of Puebla, which was fought between the Mexican and French armies in 1862. In Mexico’s long and storied history, the Battle of Puebla is generally considered a fairly minor event. But its legacy lives on a century and a half later, particularly in the United States. BEATING BACK AN EMPIRE After Mexico won independence from...
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