Hedonic Adaptation: Why everyone should use chopsticks to eat popcorn
By Robert W. Smith and Ed O’Brien, Assistant Professor of Marketing, The Ohio State University and Assistant Professor of Behavioral Science, University of Chicago When a person opens a favorite bottle wine and experiences the first sip, the delicious flavor can be nearly overwhelming. But a minute later, the taste it is barely noticeable while drinking it. This satiation, known as hedonic adaptation, occurs for nearly everything that makes us happy. Look around and think of how much you initially enjoyed the things that surround you. Then think about how much you enjoy them today. In a series of...
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