Competing technologies: How the ubiquitous UPC barcode almost ended up being a circled bullseye
By Jordan Frith, Pearce Professor of Professional Communication, Clemson University Few objects in the world are more immediately recognizable than the bar code. After all, bar codes are all around us. They’re on the books we buy and the packages that land on our doorsteps. More than 6 billion bar codes are scanned every single day. They have become such an accepted part of our daily lives that it is hard to imagine how they could look any different. I have researched various technologies throughout my career as a media studies professor, but it was not until I began...
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