A digital afterlife: How artificial intelligence is redefining death, memory, and immortality
By Patrick van Esch, Associate Professor of Marketing, Coastal Carolina University; and Yuanyuan (Gina) Cui, Assistant Professor of Marketing, Coastal Carolina University Imagine attending a funeral where the person who has died speaks directly to you, answering your questions and sharing memories. This happened at the funeral of Marina Smith, a Holocaust educator who died in 2022. Thanks to an AI technology company called StoryFile, Smith seemed to interact naturally with her family and friends. The system used prerecorded answers combined with artificial intelligence to create a realistic, interactive experience. This was not just a video, it was something...
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