Op Ed: Challenges of bringing high tech marketing to Milwaukee
We were certain that we simply could not lose. Or so we thought. We had an unbeatable combination: a fully-vetted Big Data tech platform powered by two successful marketing careers, client case studies, plus assists on major sales calls from our partners. We would be ‘first-in’ and exclusive to our region, the entire Midwest. Also, my business partner and I had known each other for years. We were not worried about the prospect of putting our shoulders to the collective grindstone, because we clearly saw light at the end of the tunnel. We also had what is not exactly...
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