Milwaukee Notebook: The sweet smell of disaster
In 1919, with Prohibition about to end beer production, the owners of the Joseph Schlitz Brewing Company, turned their attention to candy, building a vast complex on Port Washington Road in Glendale. From its massive purpose-built factory to the staggering amount of money lost in its eight-year history, everything about Milwaukee′s Eline’s Chocolate and Cocoa Co. was outsized. The venture was launched by the Uihlein family, owners of Joseph Schlitz Brewing Company It’s not easy to go from Beer Baron to Count Chocolate but they certainly gave it a good try. The family hired experts, built a sprawling state-of-the-art...
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