Video promo shows how MCTS helps Lex Allen unlock an inner creativity while getting around town
In a low key social media campaign, the Milwaukee County Transit System (MCTS) dropped an inspiring promotion on December 13. The video features Milwaukee’s music legend Lex Allen. The premise of the video is simple, riding the bus allows Allen time to be creative. Soon after boarding a bus on North Avenue of Milwaukee’s east side, presumably the Gold Line, Allen begins composing lyrics in his notebook. That gives way to an artistic daydream of a performance for fellow riders. “I’ve been taking this bus for as long as I can remember. The bus was a convenient form of...
Read More